Delivering the Digital Experience Clients Expect
Delivering the Digital Experience Clients Expect
Consumer expectations are increasingly evolving, and the ease and immediacy of fintech leave a lasting first impression — particularly among younger professionals and business owners who expect seamless digital experiences.
Technology Builds Trust
A tech-enabled onboarding journey signals:
- Professionalism - demonstrating modern business practices
- Transparency - showing clients exactly what’s happening with their data
- Trust - without the friction that often dampens a consumer’s willingness to engage with financial advice and products
Technology reassures clients that their adviser:
- Understands modern financial tools
- Makes working together simple
- Is equipped to manage complexity
Speed Matters for Business Growth
Speed matters too, and it directly impacts business growth. Our research shows that when advice proposals are delivered to prospective clients within four days, conversion rates rise dramatically to over 60%, compared with proposals delivered in four weeks.
The implication is clear: faster advice delivery doesn’t just improve client satisfaction — it directly drives revenue growth.
The Role of Technology Providers
Against this backdrop, technology providers have a critical role to play.
At Finerty, we are focused on enabling this transition by providing a secure, consent-driven platform that dramatically reduces the time spent:
- Requesting customer data and permissions
- Managing ongoing data access
- Tracking letters of authority, changes of agency, and fund switches
Building for the Future
We are also building and testing modular applications focused on:
- Improving advisor insights for faster financial planning
- Income and expenditure categorisation
- Mortgage and lending data aggregation
- Pension aggregation
- Pension transfer journeys
The Open Finance Opportunity
As Open Finance frameworks mature, these solutions will continue to evolve — delivering smarter, smoother and more scalable advice journeys with solutions that are up to 20,000x faster than traditional processes today.
The advisors who embrace these tools now will be best positioned to meet — and exceed — the digital experience expectations of tomorrow’s clients.